अमन्त्रमक्षरं नास्ति नास्ति मूलमनौषधिम्। योजक: तत्र दुर्लभ:।।
Yojak is a word derived from this powerful mantra which means: There is no mantra without akshar, no medecine without healing properties, no person who is completely inappropriate only the finder or the perciever who can extract the best out of these is rare.
This ancient wisdom echoes that ‘Yojak’ is the one who unveils the value and properties of a plant or product. At Yojak, we embrace this role by discovering and enhancing the value of our products.
This ancient verse underscores the indispensability of essential elements, like roots to a plant or a base to medicine. Likewise, ‘Yojak’ – someone who combines and unites – is truly rare and precious.
We, at Yojak, embrace this profound philosophy as we journey through the heart of Konkan’s culinary richness. Our mission is not merely to preserve tradition, but to unite it with innovation, crafting products that echo the essence of Kokan. Every bite, every sip, and every experience we offer is a testament to this commitment.
Founded in 1984 by the visionary K.P. (Nana) Bhide, Yojak stands as a pioneer in curating the treasures of Konkan’s bounty. With the blessings of ‘Swami Swaroopanand’ of Pawas, Ratnagiri, our legacy of 40 years has been one of nurturing authenticity, nutrition, and taste.
At Yojak, we offer a palette of flavors that embrace the magic of Kokan – pickles, syrups, chutneys, masalas, and more. Each creation carries the mark of quality, innovation, and the spirit of “Yojakata” – that unique ability to combine nature’s gifts into wholesome delights.
As we continue this flavorful journey, we invite you to join us in celebrating Kokan’s essence, one bite at a time. Welcome to Yojak – where tradition unites with a purpose, and every product narrates a story of authenticity, nutrition, and taste.